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+27 83 300 3707   alan1edgar@gmail.com
Welcome, and thank you for visiting.

At the heart of my work is a simple but powerful purpose: “I believe in helping brands tell meaningful stories that inspire their audiences into action”. 

This belief has driven my career, from leading creative strategy and design for some of the world’s most prestigious agencies in London and across Africa, to my recent role at The Coca-Cola Company, where I’ve been responsible for Design, Brand Experience, and Creative Strategy for the past three years.

Throughout my journey, I’ve partnered with incredibly talented creative teams to deliver award-winning, multi-channel solutions that blend creativity with strategic insight. My extensive background spans traditional advertising, digital, design, experiential activations and shopper marketing, enabling me to craft integrated campaigns that connect on a profound level with consumers.

This is just a snapshot of the work I’ve had the privilege to lead. I invite you to explore these projects by clicking on the images below. Should you want a deeper dive into specific work I’d be delighted to provide more examples.

I’d love the opportunity to collaborate and bring this same magic to your brand, creating stories with phenomenal impact.

The next chapter of your brand’s story starts here. Contact me today.
+27 83 300 3707   alan1edgar@gmail.com
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